The Which? Consumer Insight tracker is an online resource providing a uniquely detailed picture of today's consumers. The tracker, updated monthly, has data on consumer spending, attitudes and behaviour, and can be filtered by age, income, gender, region, or political affiliation.
Interviews are conducted online with around 2000 UK adults each month. The resulting data are weighted to be demographically representative.
Read more about how consumers are feeling and coping in the Which? Quarterly Consumer Report.
This group are optimistic and happy with life overall. They are more likely to think the economy and their finances will get better soon. However, many of this group are in a precarious financial position. This group is typically younger than average and fairly evenly split across household earnings bands.
This group are the most financially secure and are happy with life. Few of them find it difficult to cope with an unexpected expense and most are in a financially stable position. They are likely to be homeowners and are typically older age groups and higher income groups.
This group have the bleakest outlook on life generally. They are less likely to be satisfied with their finances but also their social lives and leisure time. They are a financially vulnerable group and are aware of the realities of the cost of living for their households. They are typically under 55 and in full time work.
This group are the most financially vulnerable group; however they do look on the bright side and are positive about other areas of life including their family and social life. They are worried about household finances and their debt. They are likely to have children and be across a spread of age groups.