The home of consumer understanding


Consumer sentiment towards household finances is the most positive it has ever been in the history of our tracker with a net score of 25%.

The population is divided on household expectations for the next year with 31% thinking they will improve, and 25% thinking they will worsen.

Satisfaction and wellbeing

63% (2)

How many people are satisfied with life overall?
See in depth >

Significant minority

unable to cope with a major expense

Future spending

23% (-2)

How many people are cutting back spending on essentials?
See in depth >

Which? Lived Inflation

Expectations for the economy

40% (2)

How many people think the UK economy will get better in the next year?
See in depth >

Long term inflation remains high for essentials

Trust in industry sectors and other institutions

29% (-1)

How many people trust energy companies?
See in depth >

Consumer worries

Squeezometer - The 5 levels of financial distress

26% (-4)

How many people are feeling the squeeze?
See in depth >