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Reports
Consumers in Northern Ireland 2021
Consumers in Scotland 2021
Consumers in Wales 2021
Consumer Insight Report 2019 Northern Ireland
Consumer Insight Report 2019 Wales (Welsh language)
Consumer Insight Report 2019 Wales
Consumer Insight Report 2019 Scotland
Articles
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
We take stock of some of the biggest concerns for consumers, as the UK progresses towards normality
Being charged for withdrawing cash may depend on where you live
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Broadband switching and package upgrades during the pandemic
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
We explore the benefits of gigabit broadband, and how these affect take-up among consumers
Using a 'gigabit-ready mark' to help consumers identify gigabit-capable broadband packages.
We explore consumer trust in industries and brands
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Young parents are keenest on buy now, pay later products
Consumers largely welcome a higher contactless limit, but would like to be able to choose their own maximum
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Free and paid-for ATMs are not spread evenly around the country, with consequences for who is more likely to pay to access cash.
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
An update on consumer trust in business amid the pandemic
How concerned are consumers about sustainability issues, and does this impact their consumption behaviour?
the young may be more open to being swindled on social media
You may not be as good at it as you think you are.
A summary of findings across our Brexit consumer research
Consumers expect to spend less this Christmas, but more spending moving online
Analysing how likely consumers are to take up Gigabit broadband
All the details about the GigaTAG's work to help consumers and businesses take advantage of gigabit capable broadband
Our latest update on consumer trust in industries, many months into the coronavirus pandemic
Nearly 5 months after the start of lockdown, we look at use of payment holidays to manage finances
The impact of lockdown on savings and intention to spend
Consumer attitudes to data collection methods for targeting advertising
Findings from a Which? behavioural experiment on fake reviews
Consumer Insight Tracker update May 2020
Significant fall in consumer confidence in March 2020 compared to just a month before
Analysis and findings of consumer views from our no deal Brexit research
The four distinct types of consumer attitudes
Analysis and findings of consumer views from our Brexit and travel research
Consumer attitudes to data collection and use
Analysis and findings of consumer views from our Brexit and food research
Consumers' decision-making regarding their private pension pots.
Nearly 10 years on from the financial crash- have consumer attitudes towards banks changed?
Consumer expectations of broadband speed under different speed claim wordings.
Does the stated likelihood of getting a headline speed matter?
The attitudes of small and medium sized business leaders towards brexit
Policy Reports
In August 2020, the government asked Which? (the UK’s consumer champion), the Confederation of British Industry (CBI) and the Federation of Small Businesses (FSB) to convene the Gigabit Take-up Advisory Group (GigaTAG). The GigaTAG set out to develop a se