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Articles and Reports
In depth research, analysis and insights on consumers in the United Kingdom
Reports
Consumer Insight Report 2019 Scotland
Consumer Insight Report 2019 Wales
Consumer Insight Report 2019 Wales (Welsh language)
Consumer Insight Report 2019 Northern Ireland
Articles
The attitudes of small and medium sized business leaders towards brexit
Consumers' decision-making regarding their private pension pots.
Consumer expectations of broadband speed under different speed claim wordings.
Does the stated likelihood of getting a headline speed matter?
Nearly 10 years on from the financial crash- have consumer attitudes towards banks changed?
Analysis and findings of consumer views from our Brexit and food research
Consumer attitudes to data collection and use
Analysis and findings of consumer views from our Brexit and travel research
The four distinct types of consumer attitudes
Analysis and findings of consumer views from our no deal Brexit research
Significant fall in consumer confidence in March 2020 compared to just a month before
Your regular update on consumer outlook through the coronavirus crisis
Consumer Insight Tracker update May 2020
Your regular update on consumer outlook through the coronavirus crisis
Findings from a Which? behavioural experiment on fake reviews
Consumer attitudes to data collection methods for targeting advertising
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook through the coronavirus crisis
The impact of lockdown on savings and intention to spend
Your regular update on consumer outlook through the coronavirus crisis
Nearly 5 months after the start of lockdown, we look at use of payment holidays to manage finances
Our latest update on consumer trust in industries, many months into the coronavirus pandemic
Your regular update on consumer outlook through the coronavirus crisis
All the details about the GigaTAG's work to help consumers and businesses take advantage of gigabit capable broadband
Analysing how likely consumers are to take up Gigabit broadband
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis