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Coronavirus Read our latest advice
Articles and Reports
In depth research, analysis and insights on consumers in the United Kingdom
Consumer economy
The impact of lockdown on savings and intention to spend
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook through the coronavirus crisis
Consumer Insight Tracker update May 2020
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook through the coronavirus crisis
Significant fall in consumer confidence in March 2020 compared to just a month before
Devolved nations
Consumer Insight Report 2019 Northern Ireland
Consumer Insight Report 2019 Wales (Welsh language)
Consumer Insight Report 2019 Wales
Consumer Insight Report 2019 Scotland
Digitisation
Consumer attitudes to data collection methods for targeting advertising
Findings from a Which? behavioural experiment on fake reviews
Consumer attitudes to data collection and use
EU Exit
Analysis and findings of consumer views from our no deal Brexit research
The four distinct types of consumer attitudes
Analysis and findings of consumer views from our Brexit and travel research
Analysis and findings of consumer views from our Brexit and food research
The attitudes of small and medium sized business leaders towards brexit
Money
Consumers' decision-making regarding their private pension pots.
Nearly 10 years on from the financial crash- have consumer attitudes towards banks changed?
Utilities
Consumer expectations of broadband speed under different speed claim wordings.
Does the stated likelihood of getting a headline speed matter?