Which? Consumer Insight provides a uniquely detailed picture of UK consumers' behaviour and sentiment in the current economic climate. Our data is mapped to provide estimates down to constituency level.
The data explores consumers' top concerns, trust in industries and services, and the extent to which they are experiencing financial difficulty in Birmingham, Erdington. Click on each tab above to see the data in full and compare to the national averages.
(Which? tracker 2018)
Which?'s local data is based on analysis of the Which? Consumer Insight Tracker. Which? surveyed over 10,000 people throughout 2018 and asked about their consumer concerns and experiences.
Estimates of sentiment were calculated for each 2011 Output Area Classification group, extrapolated down to individual output areas, and averages calculated for each constituency and region.
Please note: These statistics are estimates, and are indicative of the sentiment and behaviour of households within each constituency.