We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coronavirus Read our latest advice
The Which? Consumer Insight Tracker website is an online data resource, providing a uniquely detailed picture of today's consumers. Our tracker survey, updated quarterly, reports our survey data on consumer wellbeing and trust.
The Which? Lived Inflation Indices use data from the Office for National Statistics to calculate estimates of inflation rates for specific types of consumers and households.
Reports
Consumers in Wales 2021
Consumers in Scotland 2021
Consumers in Northern Ireland 2021
Articles
Significant fall in consumer confidence in March 2020 compared to just a month before
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook through the coronavirus crisis
Consumer Insight Tracker update May 2020
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook through the coronavirus crisis
The impact of lockdown on savings and intention to spend
Your regular update on consumer outlook through the coronavirus crisis
Nearly 5 months after the start of lockdown, we look at use of payment holidays to manage finances
Our latest update on consumer trust in industries, many months into the coronavirus pandemic
Your regular update on consumer outlook through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Consumers expect to spend less this Christmas, but more spending moving online
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
How concerned are consumers about sustainability issues, and does this impact their consumption behaviour?
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
Your regular update on consumer outlook and financial wellbeing through the coronavirus crisis
An update on consumer trust in business amid the pandemic