Which? Fund guidance notes
The Fund is open for applications until 5pm on Monday 19 September 2022.
Which? is the UK’s consumer champion. We’re here to tackle consumer harm by making life simpler, fairer and safer for everyone.
Consumer harm can take many forms, and can be difficult to spot, particularly in digital markets. In some circumstances, certain groups of consumers - for example, low-income households, women, people living with disabilities or health conditions, or members of diverse ethnic communities - might be exposed to more harm than other groups.
The Which? Fund offers grants to support research projects aiming to improve understanding of the specific consumer harms these communities experience, and develop evidence-based solutions.
UK registered charities, not-for-profit Community Interest Companies, and universities with exempt charitable status are invited to apply to the Which? Fund for grants to support research projects exploring the consumer harm experienced by diverse and disadvantaged communities in the UK, and developing novel solutions.
These projects should build on what is already known, bringing new evidence and identifying innovative solutions. We want to achieve real change, so insight must be targeted to audiences with the power to make a difference, and communicated in a compelling way. We are keen to support organisations using innovative methodologies to uncover consumer harm.
Which? is a not-for-profit organisation wholly owned by the Consumers’ Association (registered charity no. 296072). The Which? Fund is funded by the Consumers’ Association.