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Stirling
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Which? Consumer Insight provides a uniquely detailed picture of Scottish Parliament Constituencies/Regions' behaviour and sentiment in the current economic climate. Our data is mapped to provide estimates down to constituency level.

The data explores consumers' top concerns, trust in industries and services, and the extent to which they are experiencing financial distress in Stirling. Click on each tab above to see the data in full and compare to the national averages.

Top parties 2016

The Scottish National Party
48%
Scottish Conservative Party
28%
Scottish Labour Party
20%
Scottish Liberal Democrat Party
4%
The Scottish National
48%
Scottish Conservative
28%
Scottish Labour
20%
Scottish Liberal Democrat
4%

25/100Stirling ranks as average for financial distress

Age Groups

(Census 2011)

  • Stirling
  • Scotland Average
0-16
18%
17-64
65%
65+
17%

Consumer Worries

(Which? tracker Sep-Nov 2014)

Energy prices
The quality of public services
Level of household savings & investments
  • Stirling
  • Scotland Average
Energy prices
62%
The quality of public services
55%
Level of household savings & investments
49%

Household Types

(Census 2011)

Single (no dependent children)
Single (dependent children)
Couples (no dependent children)
Couples (dependent children)
Other
  • Stirling
  • Scotland Average
Single (no dependent children)
35%
Single (dependent children)
6%
Couples (no dependent children)
25%
Couples (dependent children)
19%
Other
16%

Information

Which?'s local data is based on analysis of the Which? Consumer Insight Tracker. Which? surveyed 10,000 people throughout 2016 and asked about their consumer concerns and experiences.

Estimates of sentiment were calculated for each 2011 Output Area Classification group, extrapolated down to individual output areas, and averages calculated for each constituency and region.

Please note: These statistics are estimates, and are indicative of the sentiment and behaviour of households within each constituency.

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