The home of consumer understanding


The Which? Consumer Insight Tracker shows six months of increased consumer optimism towards the future of the economy. However, optimism about household finances has not kept up pace, and the cost of essentials are still a major consumer concern.

Satisfaction and wellbeing

59% (-1)

How many people are satisfied with life overall?
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The highest income group..

..twice as likely to be optimistic about the economy's future

Future spending

24% (-6)

How many people are cutting back spending on essentials?
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The top consumer worries..

..remain Energy, Food and Fuel prices

Top consumer worries

38% (0)

How many people think the UK economy will get better in the next year?
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Men are more positive about economic future

Trust in industry sectors and other institutions

16% (0)

How many people trust the National Government?
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Consumer optimism..

Squeezometer - The 5 levels of financial distress

29% (-5)

How many people are feeling the squeeze?
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