Policy and insight

Search the latest consumer insights and analysis.

Our current policy & insight areas

Find out more about the topics we’re working on.

Our policy and insight

We track consumer trends, undertake rigorous research, and find practical solutions to consumer problems.

Policy papers

Our evidence-based proposals for ways to make life simpler, fairer and safer for consumers

View all

Consumer insight

Our latest research, analysis and data on the challenges facing consumers

View all

Press

Read all of our press releases and responses to breaking news

View all

Trending topics

What's popular on our site.

Woman looking concerned
Research paper

How data sharing can protect victims and prevent fraud

Victim insights reveal a disjointed and inconsistent fraud reporting process and a lack of sharing information across organisations

9 min read
Insight article

Which? Impact 2023 - 2024

Our Annual Impact Report tells the story of the difference we have made for consumers in our efforts to tackle consumer harm over the 12 months to July 2024; through our advice to the millions who visit us for help online, and through our advocacy and campaigning for systemic change

3 min read
Policy paper

Product Regulation and Metrology (PR&M) Bill - Which? Committee Stage Briefing

This briefing sets out our position at committee stage of the Product Regulation and Metrology (PR&M) Bill which is a landmark piece of legislation that has the potential to update the UK’s product safety regime for the digital age

2 min read
PDF front cover image with title of report
Policy paper

Consumer Policy for Economic Growth

In this collection of five essays with contributions from leading business voices, we set out the important ways in which consumer policy can be used to support economic growth

2 min read

What’s new

Here are our latest policy proposals and insights.

Policy submission

HM Treasury’s Regulation of Buy-Now, Pay Later - Consultation on Draft Legislation - Which? response

Which?'s response to HM Treasury's proposals on how to regulate Buy-Now Pay Later credit

2 min read
Insight article

Consumer trust and concerns in November 2024

An update on consumer trust in industries and concern about consumer issues

4 min read
Research paper

Decoy offers and consumer choice

Experimental evidence on the impact of decoy broadband packages. 

27 min read
Policy paper

Product Regulation and Metrology (PR&M) Bill - Which? Committee Stage Briefing

This briefing sets out our position at committee stage of the Product Regulation and Metrology (PR&M) Bill which is a landmark piece of legislation that has the potential to update the UK’s product safety regime for the digital age

2 min read

More from policy and insight

campaigns team

Our campaigns team

Meet our campaigns team who are tackling consumer harm by making life simpler, fairer and safer for consumers

Consumer Insight Tracker

Consumer Insight Tracker

Our monthly survey with 2,000 UK adults, covering topics like household finances and trust in business. See our insight articles and data dashboards here

Consumer Data

Our Consumer Data

We have a range of datasets and data tools to help you better understand the challenges facing consumers today, from insulation to inflation and beyond

Which? Press Office

Press office information

Meet our press office team and media spokespeople, and find all the information you need to contact them

Which? Policy and Insight About us

About us

Learn more about the Policy and Insights team at Which? and our mission to create a fairer and safer world for consumers

The Which? Fund

The Which? Fund

Discover our grantmaking support efforts to uncover and tackle the consumer harm facing diverse and disadvantaged communities