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Using a behavioural experiment with almost 10,000 participants, we found that fake reviews had a strong impact on consumer choices, leading many away from choosing high quality products and towards a Which? Don’t Buy.
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Our tracker data shows how consumer trust in industries had been affected during the coronavirus crisis, with many sectors providing essential services having gained trust since the crisis began.
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Read our article on the main findings from the June wave of our Consumer Insight tracker survey on consumer confidence and financial wellbeing during the coronavirus crisis.
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