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Analysis of our tracker reveals that over a third of consumer have saved more money than usual during lockdown, but have concerns about the safety risks of going out to non-essential shops.
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Read our latest analysis on consumer confidence and increased levels of financial difficulty among furloughed employees.
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Using a behavioural experiment with almost 10,000 participants, we found that fake reviews had a strong impact on consumer choices, leading many away from choosing high quality products and towards a Which? Don’t Buy.
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