Which? Consumer Insight - An online resource providing a uniquely detailed picture of consumers

Dark patterns
Dark patterns manipulate consumers into doing things that they didn't mean to do or into making a choice which favours the website or app rather than the consumer. We explore consumers' experiences of and attitudes towards websites and apps using these practices.
See the figures in depth
Load infographic

Consumer confidence and financial wellbeing
Confidence in the future of the economy fell again in October, dropping to its lowest point since January of 2021. Over half (55%) of consumers said they think the economy will worsen over the next 12 months, whilst only 24% said it would get better, giving a net confidence of -31.
See the figures in depth
Load infographic

Product shortages and prices
Prices and shortages have been major news topics in recent weeks. Fuel shortages at petrol stations have dominated headlines, whilst problems with the UK’s supply chain have caused shortages in supermarkets, and consumers are warned of increases in both energy and food prices. Our research finds that most consumers have already been affected by price rises or shortages, or both. Energy prices are of particular concern for consumers.
See the figures in depth