Which? Consumer Insight - An online resource providing a uniquely detailed picture of consumers

Consumers in the devolved nations 2022
Read our annual reports on consumers in each of the devolved nations of the UK, examining some of the key issues of the day for consumers in Wales, Scotland and Northern Ireland. This year we take a look at the cost of living crisis, scams, broadband access and sustainability from the perspective of consumers in the devolved nations. We find Wales lagging behind in terms of broadband speeds, whilst electric vehicle charging infrastructure is falling behind in Northern Ireland.
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Consumer confidence and financial wellbeing
Consumer confidence in both the future UK economy and future household finances picked up slightly in May, but remains very low. Confidence in current household finances remains lower than recent months There was a sharp uptick in worry about housing costs. Eight in ten (78%) renters and two-thirds (65%) of mortgage holders in our sample told us they were worried about housing costs.
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Dark patterns
Dark patterns manipulate consumers into doing things that they didn't mean to do or into making a choice which favours the website or app rather than the consumer. We explore consumers' experiences of and attitudes towards websites and apps using these practices.
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