Which? Consumer Insight - An online resource providing a uniquely detailed picture of consumers

Dark patterns
Dark patterns manipulate consumers into doing things that they didn't mean to do or into making a choice which favours the website or app rather than the consumer. We explore consumers' experiences of and attitudes towards websites and apps using these practices.
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Consumer confidence and financial wellbeing
Concern around the cost of living continues to increase, with 79% now worried about energy prices, compared with 54% at the same time last year. Despite these worries, measures of consumer confidence remained largely unchanged from last month, except for a modest increase in confidence in the future of the UK economy and a modest decrease in outlook on current household finances.
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Product shortages and prices
Prices and shortages have been major news topics in recent weeks. Fuel shortages at petrol stations have dominated headlines, whilst problems with the UK’s supply chain have caused shortages in supermarkets, and consumers are warned of increases in both energy and food prices. Our research finds that most consumers have already been affected by price rises or shortages, or both. Energy prices are of particular concern for consumers.
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