Which? Consumer Insight - An online resource providing a uniquely detailed picture of consumers

Latest Insight

31%

trust energy companies to act in their best interest.

What do people trust?

29%

are feeling the squeeze.

Financial distress

67%

are worried about the impact of Brexit

What are people worried about?

More figures

Brexit Consumer Segmentation
After the first wave of the Which? Brexit tracker survey in September 2017, we carried out a segmentation to see whether the range of consumer attitudes towards Brexit and its impact could be split into groups.
The four distinct groups identified were ‘Engaged & Concerned’, ‘Resolute Optimist’, ‘Hopeful Pessimist’, and ‘Distant & Disengaged’.
Find out more about the profiles and understand how the UK population feel about Brexit and its potential impact on consumers:
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How safe is food from local businesses in your area?
Our interactive map reveals the variation in food hygiene standards across the country. In more than a third of areas in the UK, none of the highest-risk food businesses met minimum food hygiene standards in 2016/17. Find out about your area, and how we calculated the rankings:
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Big 6 standard energy tariffs
More than half of customers (57%) with the “Big 6” providers are on expensive standard variable tariffs. During 2017, the average dual fuel standard variable tariff with the Big 6 rose by £88 (8.4%) over the year, whereas the cheapest deals on the market rose by £35 (4.4%). The gap between the typical dual fuel Big 6 standard tariff and the most competitive deal on the market was £329 in March 2018.

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