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Read our reports on consumers in each of the devolved nations of the UK, covering a wide range of consumer issues including financial wellbeing, economic confidence, trust in business, access to cash and broadband, and attitudes to international trade and sustainability.
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Analysis of our tracker reveals that over a third of consumer have saved more money than usual during lockdown, but have concerns about the safety risks of going out to non-essential shops.
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Using a behavioural experiment with almost 10,000 participants, we found that fake reviews had a strong impact on consumer choices, leading many away from choosing high quality products and towards a Which? Don’t Buy.
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