Which? Consumer Insight - An online resource providing a uniquely detailed picture of consumers

Consumers in the devolved nations 2022
Read our annual reports on consumers in each of the devolved nations of the UK, examining some of the key issues of the day for consumers in Wales, Scotland and Northern Ireland. This year we take a look at the cost of living crisis, scams, broadband access and sustainability from the perspective of consumers in the devolved nations. We find Wales lagging behind in terms of broadband speeds, whilst electric vehicle charging infrastructure is falling behind in Northern Ireland.
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Consumer confidence and financial wellbeing
Confidence in both the future of the economy and future household finances dropped dramatically in March, to -64 and -40 respectively. We also saw evidence of an increase in financial difficulty as 54% of consumers made adjustments to cover essential spending in the last month and 7.6% missed at least one housing, bill, loan or credit card payment, compared with 5.9% in March 2021.
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Dark patterns
Dark patterns manipulate consumers into doing things that they didn't mean to do or into making a choice which favours the website or app rather than the consumer. We explore consumers' experiences of and attitudes towards websites and apps using these practices.
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