Policy and insight

Search the latest consumer insights and analysis.

Our current policy & insight areas

Find out more about the topics we’re working on.

Our policy and insight

We track consumer trends, undertake rigorous research, and find practical solutions to consumer problems.

Policy papers

Our evidence-based proposals for ways to make life simpler, fairer and safer for consumers

View all

Consumer insight

Our latest research, analysis and data on the challenges facing consumers

View all

Press

Read all of our press releases and responses to breaking news

View all

Trending topics

What's popular on our site.

A man is on his phone, looking distressed as a result of his insurance claim
Research paper

Complaint upheld: delay, distress and inconvenience caused by insurers

Distress and inconvenience were recorded in nearly two-thirds of all complaints upheld by the Financial Ombudsman Service in 2023, for home, motor, travel and pet insurance. Delays are also at a five-year high. Which? investigates the harm being caused to consumers

32 min read
Engineer installing a heat pump
Policy paper

Building trust: improving the reliability of installers in sustainable home heating

Over the next two decades, households will have to make significant changes to the way that they heat their homes in order to meet the UK's net zero commitments. Installing new heating and insulation can be costly and complex so it is important that consumers can easily find reliable and qualified installers. This report calls for the government to introduce mandatory certification of installers in these markets to make the process of choosing an installer easier, improve the quality of installations and protect consumers from harm

39 min read
Consumer using an online marketplace
Research paper

Safe shopping in the evolving digital space: Balancing convenience and consumer safety in online marketplaces

Which?'s latest research looking into consumers' perspectives on online marketplaces and their views on safety responsibilities

21 min read
Policy paper

Our Consumer Agenda for Government

This is our election manifesto, covering the key reforms we believe the next government should bring forward to improve consumer outcomes and boost economic growth

16 min read

What’s new

Here are our latest policy proposals and insights.

Policy submission

The Ofcom consultation on Call for evidence: Third phase of online safety regulation - Which? response

1 min read
Policy submission

The CMA's Statement of Issues on the proposed merger between Vodafone and Three - Which? Response

Which? responds to the CMA's Statement of Issues in its Phase 2 Investigation of the proposed merger between Vodafone and Three

1 min read
Policy submission

Ofgem's discussion paper on the future of domestic price protection - Which? response

Greater diversity of energy consumption could pose difficulty for Ofgem to maintain the price cap in its current form. But consumers will continue to need some form of protection from price exploitation, at least in the medium-term

2 min read
Policy submission

Payment Systems Regulator’s (PSR) Call for views: Second annual review of Specific Direction 12 - Which? response

Which?'s response to the PSR's consultation on Specific Direction 12 which requires LINK to maintain a broad geographic spread of the UK’s free-to-use cash machine network

1 min read

More from policy and insight

campaigns team

Our campaigns team

Meet our campaigns team who are tackling consumer harm by making life simpler, fairer and safer for consumers

Consumer Insight Tracker

Consumer Insight Tracker

Our monthly survey with 2,000 UK adults, covering topics like household finances and trust in business. See our insight articles and data dashboards here

Consumer Data

Our Consumer Data

We have a range of datasets and data tools to help you better understand the challenges facing consumers today, from insulation to inflation and beyond

Which? Press Office

Press office information

Meet our press office team and media spokespeople, and find all the information you need to contact them

Which? Policy and Insight About us

About us

Learn more about the Policy and Insights team at Which? and our mission to create a fairer and safer world for consumers

The Which? Fund

The Which? Fund

Discover our grantmaking support efforts to uncover and tackle the consumer harm facing diverse and disadvantaged communities